Tim Cook Talks About Accessibility with Three YouTubers On Global Accessibility Awareness Day


Apple’s CEO sat down to talk with three YouTubers ahead of Global Accessibility Awareness Day on May 18th. In the interview, the CEO discusses the various Accessibility features that Apple has built into iOS and Mac devices.

The interview comes just a day after Apple released a series of ‘Designed for’ videos highlighting how the Accessibility features in its devices are helping people in their daily life and with their creative work.

The YouTubers themselves make use of the Accessibility features in iOS and Mac, so they were the best choice for doing this interview with Cook. The YouTubers include blind filmmaker James Rath, deaf advocate and vlogger Rikki Poynter, and actress Tatiana Lee who suffers from Spina Bifida.

In the interview with Poynter, Cook explains why Apple puts so much emphasis on Accessibility.

Apple is founded on giving people power to create things, to do things they couldn’t do without those tools. We’ve always viewed accessibility as a human right, and just like human rights are for everyone, we want our products to be accessible to everyone.

It’s a basic core value of Apple. We don’t make products for a particular group of people; we make products for everybody. We feel very strongly that everyone deserves an equal opportunity and equal access. We don’t look at this thing for a return on investment. I’ve been asked that before and the answer is no. We don’t care about that.

A lot of these Accessibility features, everyone can use. With HomeKit, I use HomeKit every day and control my house with my voice.

It’s a basic core value of Apple.

Apple is among the very few tech giants in the Silicon Valley that puts great emphasis on Accessibility on its devices and services. The company also has a dedicated Accessibility website to highlight the extensive options built into its products. No other company in the Silicon Valley makes as much effort as Apple to put proper Accessibility features into their products and services.

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