Apple has announced that it has hired Jaime Erlicht and Zack Van Amburg in newly created positions to lead its video programming efforts. They both will report directly to Eddy Cue.
Both Erlicht and Van Amburg will be joining Apple from Sony Pictures Television where they had been serving as presidents. The duo has been responsible for many popular TV shows like Better Call Saul, The Crown, Rescue Me, and more.
“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”“It will be an honor to be part of the Apple team,” said Jamie Erlicht. “We want to bring to video what Apple has been so successful with in their other services and consumer products — unparalleled quality.”“Apple has a relentless focus on delighting customers with their products,” said Zack Van Amburg. “We will bring that same intention to Apple’s programming and we could not be more excited about what lies ahead.”
The duo will lead Apple’s video programming efforts as they did at Sony Pictures Television since 2005. At Sony, the duo helped more than triple Sony’s original primetime series and have also gone ahead and produced content for Amazon, Hulu, and Netflix.
Apple has been reported to focus on original programming for Apple TV. The company has already produced some original content like ‘Planet of the Apps’, ‘Carpool Karaoke: The Series,’ and more.