Apple officially started assembling the iPhone SE in India from mid-May, and now, the handset has started making its way across retail channels in the country. Assembled in India iPhone SE units come with a ‘Designed in California. Assembled in India’ tagline.
While it was initially believed that Apple would reduce the prices of the iPhone SE in India since it has started assembling them locally in India, that has not turned out to be the case. The handset’s price was expected to drop to Rs 20,000 but it continues to sell for upwards of Rs 27,000.
Confirmation of WSJ scoop last month: First ever assembled-in-India iPhones are a reality. Here, photos of SEs from 2 shops. In stock now pic.twitter.com/z9yYv1zNAc
— Newley Purnell (@newley) June 23, 2017
It is possible that once supply for the iPhone SE matches the demand, Apple will announce a price cut. Or the company is waiting to extinguish its existing stock before announcing a price cut or start offering discounts to customers.
Apple’s partner Wistron is assembling the iPhone SE units in India at a factory near Bengaluru.
Indian Prime Minister Narendra Modi who is currently on a visit to the US also met Apple’s CEO Tim Cook. The latter apprised him of the iPhone SE production status at Wistron’s Bangalore factory and the number of Indian app developers working for the Cupertino company.
In lieu of assembling iPhones in India, Apple had asked the Indian government for tax concessions and leeway in some other rules so as to allow manufacturing of iPhones locally in India. To sell iPhones through its own retail stores in India, Apple needs to at least source 30 percent of the components locally which is currently very difficult.
[Via Indian Express]