Apple originally started offering rainbow colored watch bands of the Apple Watch to its employees last year during Pride Month. The company started selling these commercially earlier this month right after the WWDC. The company’s official listing page, however, didn’t mention if or whether the proceeds from the sales will go to pro-LGBTQ groups.
This changes today with the official listing page of the Pride Edition Woven Nylon watch band mentioning that profits from the sale will be redirected towards LGBTQ advocacy groups and communities. Apple’s PRODUCT(RED) devices also contribute to a noble cause, with profits going to the Global Fund to combat HIV/AIDS.
Diving deeper into the Product Information section, Reddit user N-Code discovered the groups that were part of Apple’s new campaign. In the U.S., groups like GLSEN, The Trevor Project, the Human Rights Campaign, and PFLAG will see donations made by Apple while proceeds from sales made outside the U.S. will go to the ILGA.
Apple followed it up with a statement:
Apple is proud to support LGBTQ advocacy organizations working to bring about positive change, including GLSEN, the Human Rights Campaign, PFLAG and The Trevor Project in the U.S. and ILGA internationally. A portion of the proceeds from Pride Edition band sales will benefit their important efforts.