Tim Cook Talks About Apple’s Autonomous Driving Systems Ambitions


Apple Car Render from Motor Trend

Apple has been rumored to be working on its own autonomous driving systems after abandoning its original plan of a self-driving car. Now, for the first time, the company’s CEO, Tim Cook, has confirmed in an interview that the Cupertino company is indeed working on autonomous driving systems.

Cook said that the company views autonomous driving systems as a core and important technology. The revelation was made in an interview on Bloomberg Television.

The CEO further added that Apple sees autonomous systems as the “mother of all AI projects,” with the project being among the most difficult ones that the company has worked on. He also said that there is a “major disruption looming” in self-driving technology, electric vehicles, and ride-hailing services. The CEO was also very positive about driving an electric vehicle and the experience that they provide.

“It’s a marvelous experience not to stop at the filling station or the gas station,” Cook said.

Cook did not rule out the possibility of Apple working on its own electric vehicle, though he said that he won’t comment on what the company will do from a product viewpoint.

Apple was initially working on a self-driving car but after a major management shuffle, failure to meet project deadlines, and the project itself going nowhere, the company decided to realign its focus on creating an autonomous driving system. The initial project was known internally as Project Titan, with Apple hiring over 1,000 engineers to work on it at one point. With Uber, Google, and every other major tech giant jumping into the self-driving bandwagon, Apple cannot afford to stay out of this field.

[Via Bloomberg]