Analyst Believes OLED Display May Not be Enough to Sway iPhone 8 Adoption


The rumor mill is borderline doom-and-gloom at this point, the closer we get to the expected announcement of the iPhone 8.

By now you’ve probably heard that Apple is reportedly “in a panic” over software concerns, which could be just one more piece in the multi-faceted puzzle that is building a picture of an iPhone 8 launch delay. Of course, nothing is official just yet, but rumors, and analyst reports, have been pointing to a delayed launch of the iPhone 8 for weeks now, if not months, and the news doesn’t get any brighter today.

As reported by 9to5Mac, Mark Moskowitz, an analyst out of Barclays, believes that if Apple is not able to include a variety of new and exciting features, including wireless charging, or Touch ID, or even the oft-rumored new 3D technology, it may not have enough “new stuff” to sway any potential iPhone buyers to the newest flagship model. Specifically, Moskowitz believes that if Apple comes to market with just the OLED display on the iPhone 8 as its selling point, it won’t be enough to get people to buy it, especially those still using an adequate device.

“In terms of the year ahead, OLED displays continue to be top-of-mind for investors when contemplating form factor improvements that could drive a growth revival, particularly with the iPhone. With OLED, we struggle to see the incremental benefits visually that would inspire a customer to replace an adequately-performing device. While battery life could improve with OLED, our conversations with industry participants suggest that most consumers will not notice any major “must have” experience changes because of new OLED displays versus LCD. We think that this dynamic, if sustained, could limit the upside potential related to new OLED-based devices that likely sell for a premium, which could keep average selling prices from moving much higher.”

The iPhone 8 at this point is rumored to be the most expensive iPhone to date, with a price point that, some believe, could be as high as $1,200. It’s worth noting that the OLED display in the iPhone 8 is rumored to offer the highest screen-to-body ratio, but even that might not be enough to warrant a flood of new adoption.

Recently, an analyst weighed in and said that the iPhone 8 could be delayed up to four weeks when compared to the standard fall launch, which would mean the rumored iPhone 7s and iPhone 7s Plus would be on the market for quite some time before the iPhone 8’s arrival.

Here’s hoping Apple can get all this figured out by the time September rolls around.

[via 9to5Mac]

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