Former Apple Creative Director Believes Company Has ‘Fundamentally Changed’ After Steve Job’s Death


iPhone 8 rendering

A former Apple executive believes Apple has “fundamentally changed” ever since the death of the company’s former CEO Steve Jobs. The comment was made by Hugh Dubberly, former creative director at Apple, in a report from Wall Street Journal. 

Dubberly was also a former member of Samsung’s global design advisory board. He says that Samsung has started out-designing Apple in terms of smartphone design. And the reason behind this is not because Samsung got better at designing smartphones than Apple. Instead, it is because Apple “fundamentally changed” after the death of Steve Jobs.

Some design experts wonder if the Galaxy S8’s visual leap says more about Apple and its chief executive, Tim Cook, whose operational skills contrast with the visionary talents of his predecessor, Steve Jobs. “It’s not so much that Samsung has gotten better, but Apple has fundamentally changed,” said Hugh Dubberly, a former Apple creative director and former member of Samsung’s global design advisory board. “The pipeline that Steve [Jobs] started is over.”

Samsing Galaxy S8

The report from WSJ is a bit unfair since it compares Samsung’s 2017 flagship, the Galaxy S8, to the iPhone 7 which was launched in 2016. The Galaxy S8 easily outdoes every other smartphone in the market out there purely based on its bezel-less design.

Apple is also expected to launch an OLED iPhone 8 this year with a bezel-less front so it is not like the company is not innovating in the design department. However, the release timeframe of new iPhones means that Samsung had the opportunity to release a smartphone with a bezel-less design first. This has added additional pressure on Apple as analysts believe it now needs a breakthrough feature to attract consumers. Apple could achieve this by launching the iPhone 8 with a fingerprint scanner embedded into its display.

Samsung wanted to embed the fingerprint scanner into the display of the Galaxy S8 (and Galaxy Note 8) but won’t be able to do so before next year due to technological issues. Apple is in the same boat as Samsung, with the company currently in a race against time to get the technology and supply chain for the necessary components ready in time for the iPhone 8 launch in September.

With the iPhone 7 and iPhone 7 Plus last year, Apple ended up using the same design language that it first debuted with the iPhone 6 in 2014. It did launch the iPhone 7 in new colors and tweaked the design just a bit to keep things fresh. However, there’s no denying the fact that the design of the iPhone 7 and iPhone 7 Plus now feels severely outdated.

Had Steve Jobs been at the helm of things at Apple, I can’t help but feel that things would have been a little different. Do you think the iPhone 7 would have looked different had Steve Jobs still being around?

[Via Wall Street Journal]

Like this post? Share it!