Apple’s truly wireless headphones, the AirPods, have technically been available since December of last year. And, despite the fact that they’ve been incredibly difficult to come by for most consumers, they are apparently doing very well for themselves.
According to new research from NPD, AirPods are effectively dominating the truly wireless headphone market, making up for a huge margin of the sales up to this point. Specifically, the research shows that there have been upwards of 900,000 sales of truly wireless headphones in the United States this year, and Apple’s effort has managed to rake in 85% “of totally wireless headphone dollar sales.”
The reasons why NPD believes AirPods are doing so well for themselves comes down to a variety of factors, including Siri, the Apple brand in general, and, perhaps surprisingly to some, the inclusion of the W1 chip inside:
“Since launching in December, Apple’s AirPods have accounted for 85 percent of totally wireless headphone dollar sales in the U.S., according to NPD’s Retail Tracking Service. With a use case centering on frictionless access to Siri and other tasks initiated by voice, AirPods really act as an extension of the iPhone.
Apple’s path to leadership in the category is helped by disruptive pricing, brand resonance, and excitement over the W1 chip, which significantly eases Bluetooth connections to iOS and Mac devices.”
Pricing plays a big part of the AirPods’ dominance, too, along with the aforementioned differences. NPD’s results are coupled with the statement that if competing companies want to make a dent in Apple’s hold on the market, they’ll need “some differentiation in features, sound quality, or associated services.”
Indeed, on the customer side Apple’s truly wireless headphones are making a mark, too. Back in May a report surfaced that indicated that the AirPods have about a 98% customer satisfaction rate for those who have managed to get a pair. As it stands right now, third-party retailers, like wireless carriers, have been the best possible option for picking up the AirPods, while Apple’s own stock on its online store has been sparse over the last several months, to say the least. Still, it has gotten a bit better, with current shipping estimates after purchase down to just two to three weeks.
If you picked up some AirPods, how are you liking them so far?