Sources of CNBC and The Wall Street Journal claim that Apple will be holding an event on September 12 to unveil its 2017 iPhone lineup. Apple reportedly wants to hold the event at the Steve Jobs Theater, but since its construction work is not yet complete, the final location of the event might change.
A report from last week had also claimed that Apple was planning on unveiling the iPhone 8, iPhone 7s and iPhone 7s Plus on September 12. That report was based on information received from various carrier sources.
If Apple does end up unveiling the new iPhones on September 12, the handsets will most likely go up for pre-order three days later on September 15 before hitting the retail stores a week later, on September 22.
Apple Inc. has scheduled a product announcement event on Sept. 12, according to people briefed on its plans, reinforcing expectations that the technology giant will release new iPhones and a smartwatch well ahead of the holiday shopping season.
Holding the iPhone 8 launch event in the Steve Jobs Theater makes the most sense and would be a fitting tribute to Steve Jobs on the tenth anniversary of the iPhone. However, since the construction work is still ongoing at the site, there is always a possibility that due to a delay, Apple ends up pushing back the launch event. The previous two iPhone launch events were held at the Bill Graham Civic Auditorium. Apple’s own Steves Jobs Theater, however, is huge in comparison and has a seating capacity of 1,000 people.
Alongside the iPhone 8, Apple is also expected to unveil an updated Apple TV with 4K streaming capability and HDR support. There is also the possibility of the company unveiling a new variant of the Apple Watch featuring cellular connectivity.