The latest report from Strategy Analytics indicates that Apple shipped 2.8 million Apple Watch units in Q2, 2017 to acquire 13 percent of the global wearables market share. Comparing these numbers to Q2, 2016, Apple saw its wearable shipments increase by 1 million units — up by 56 percent — and its market share by 5 percent in Q2, 2017.
Xiaomi, however, topped the wearables market in Q2, 2017 toppling market leader Fitbit from just over a year ago during the same quarter. While Xiaomi saw its wearables shipment increase to 3.7 million units, Fitbit saw its shipments decline to 3.4 million from 5.7 million units. This led the latter’s market share to crash to 15.7 percent from 28.5 percent, while Xiaomi’s market share increased to 17.1 percent from 15 percent.
Xiaomi managed to claim the top spot in the wearable market in Q2, 2017 thanks to the Mi Band 2. The fitness tracker is available for just over $25 in China and offers steps and sleep tracking, calorie counting, and more. While it does not offer the same amount of functionality as the Apple Watch, it is hard to argue for what it already offers at its existing price point.
As for Apple, it should see an increase in Apple Watch shipments in Q3 and Q4 this year if it launches the Apple Watch Series 3 alongside the iPhone 8 this year. Last year, the launch of Apple Watch Series 2 saw Apple ship a record number of the wearable despite supply issues.
As for Fitbit, once the market leader, a lot depends on its upcoming smartwatch which it plans on launching before the end of this year. The company has largely been missing from the wearables market and has not announced any new product in recent times to take on the onslaught from Apple and other wearables vendor.
[Via Strategy Analytics]Like this post? Share it!