Amazon Launches New Fire TV With Support for 4K HDR Content and Alexa

Following the announcement of the new $99 Echo smart speaker, Amazon has also introduced a new Fire TV to rival other plug-in streaming options.

The “all-new Fire TV” is another option to simply plug into the HDMI port on a TV, boasting a small, compact form. It isn’t quite a set-top box, but it does boast a remote control. On top of that, the new Fire TV also supports 4K High Dynamic Range (HDR) content, putting it on par with other set-top boxes, including the recently-introduced Apple TV 4k.

The all-new fire TV boasts a 1.5Ghz quad-core processor, and Amazon is also including Alexa support for the digital personal assistant. It boasts support for Dolby Atmos audio, 2160p video at 60fps, and 802.11ac Wi-Fi.

This is similar to Google’s Chromecast, or other options from companies out there. Amazon is pricing the all-new Fire TV at $69, and the company will be launching pre-orders for the small streaming device beginning today. The company officially launched the landing page for the new device just now, so if you’re inclined to pick one up, a pre-order is available.

It’s also worth noting that with Alexa support, the all-new Fire TV can also control any smart accessories in a home, including lights and more. Alexa can be access with the owner’s voice via the remote, where there is a dedicated button for voice control.

As far as a release date is concerned, Amazon says the new Fire TV launches on October 25.

Are you planning on picking up the all-new Fire TV?

[via The Verge; Amazon]