Apple’s Original Content Effort Continues as it Looks to Bring on ‘Top Stars’


Apple already has original content out there in the world, with the acquired and modified Carpool Karaoke, to its Planet of the Apps, but the initiative within Apple isn’t abating by any means.

Today, The Hollywood Reporter, citing several different unnamed sources, say that Apple is currently speaking to a laundry list of “top stars” from Hollywood, both in front of the camera and behind the camera, all in search for some high-level content. Specifically, it sounds like Apple is vying for drama series content that would be on the “same level” as Game of Thrones.

As far as who Apple is looking at, and speaking to, it includes folks like Vince Gilligan and Bryan Cranston (Breaking Bad), Ryan Coogler (Creed, >Black Panther), and Mike Schur (The Good Place), among others.

“Insiders say the two have already approached talent including Vince Gilligan, Bryan Cranston and Outlander‘s Ron Moore, with whom they’ve had previous success, and now are trying to line up general meetings with others — think Ryan Coogler (Black Panther) or Mike Schur (The Good Place) — with whom they haven’t worked.”

Apple is also jockeying for content on the same bargaining tables as Netflix, Hulu, and Amazon, according to the report. Apple tried to pick up the new original series from Ryan Murphy, an origin story working as a prequel to One Flew Over The Cuckoo’s Nest, which is already set to star Sarah Paulson.

Apple is currently working on landing a few different works, including a drama starring Jennifer Aniston and Reese Witherspoon, and an updated version of Steven Spielberg’s .

“At press time, the company had bids out on only a handful of projects, including an update of Steven Spielberg’s 1980s sci-fi, horror, fantasy anthology series, Amazing Stories, and a morning show drama starring Jennifer Aniston and Reese Witherspoon, according to several involved.”

Apple’s efforts in this regard are not slowing down by any means, which is rumored to include $1 billion in investment. With so much content being created, and with so much room to grow, it’s likely that Apple, at some point, will start landing some of these high-profile stars and their works.

Would you pay an Apple Music monthly subscription to watch new drama series?

[via The Hollywood Reporter]

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