Apple Music executive, Jimmy Iovine mentioned today that the music streaming service now has “well over” 30 million paid subscribers. The number touched 27 million in June this year, and has seen a surge in subscribers since then. Iovine gave out the information in an interview with Billboard.
Apple Music burst into the music streaming scene back in June 2015, and has revolutionized the business. Thanks to exclusive partnerships with artists and record companies, Apple Music is easily one of the most popular streaming services around. It’s still significantly behind Spotify which has 60 million paid subscribers, although Apple Music arrived much after Spotify was well established.
These new figures will no doubt concern Spotify, which has a limited reach in some markets. Apple’s presence is slightly wider, especially in regions like India, where Spotify is yet to arrive. Given the pace at which Apple Music is currently growing, it will be interesting to see how the competition responds.
Iovine, however, doesn’t appear content with just the numbers and talked about how the company needs to work with artists to generate more original content.
“I just don’t think streaming is enough as it is. I don’t agree that all things are going to be OK [just] because Apple came into streaming and the numbers went up. Look at the catalog: It’s a matter of time before the ’60s become the ’50s and the ’50s become the ’40s. The people that are listening to the ’60s will die — I’m one of them. Life goes on. So you have to help the artists create new stuff that they would never be able to do on their own.”