Apple has released a bunch of videos highlighting the new App Store in iOS 11. All the videos showcase the new Today section of the App Store which Apple updates on a daily basis with new apps and games recommendations.
The new App Store has been redesigned from the ground up with the Today section also feature an App of the Day, a Game of the Day, and new releases section. Apple has also broken down the App Store into two with separate sections for Apps and Games.
All the videos are pretty short and clock in around 15 seconds, with only the first one being 38 seconds long.
The redesigned App Store is a big highlight of iOS 11 and the only way to access the store since Apple has removed the iOS App Store from iTunes 12.7. The App Store has started generated substantial revenue for Apple and with the new redesign and daily refreshed content, the company wants to ensure that it is easier for consumers to find new content easily.