Apple has positioned Apple Music as more than just a streaming music platform, seeing it as a way to pass on more information about music in general, too, thanks to a variety of different documentaries they’ve published since the platform’s launch.
One of the biggest ones, from documentarian Chris Perkel, goes over the life of Clive Davis, a prolific music executive that worked for many years, with a variety of labels, to produce and bring to the world some of the biggest names in music. Davis worked at Columbia Records, Arista Records, and J Records throughout his career, and helped spur on The Grateful Dead, Bruce Springsteen, Santana, and many others.
“More than mere biography, The Soundtrack of Our Lives is a guided tour of cultural revolution from the ’60s to the rise of hip- hop, led by a man who consistently caught the next wave before everyone else—if he didn’t just create the wave himself. Janis Joplin, Bruce Springsteen, Simon & Garfunkel, Santana, Miles Davis, Billy Joel, Barry Manilow, Patti Smith, The Grateful Dead, Kenny G, Aretha Franklin, Whitney Houston, Sean Combs, Alicia Keys: even a partial list does not do justice to the incredible range of performers Davis discovered, mentored, or oversaw during his career. Many of them are here, in both archival footage and contemporary interviews, to attest to Davis’s singular talent, blessed life, and how much work went into one to create the other. In Aretha’s words, Davis is ‘the greatest record man of all time,’ and The Soundtrack of Our Lives is definitive, ceaselessly entertaining proof.”
Apple initially claimed the rights and ability to release the documentary through Apple Music back in April of this year. Apple has also launched a trailer for the new documentary, which you can watch below ahead of the premiere date next month.
Have you checked out any of Apple Music’s previous documentaries? Will you be watching this one on October 3?