After plenty of years of requests, Apple (finally) brought wireless charging to the iPhone lineup. And now the company has acquired a wireless charging company.
PowerbyProxi was founded back in 2007 in Auckland, New Zealand, and is a “spin-out” idea from the University of Auckland. The idea has always been for the company to give people the freedom to charge their devices, like smartphones, without having to plug anything into them. The news was actually announced by Apple’s own Senior Vice President of Hardware Engineering, Dan Ricco, in an interview with Stuff.
Ricco explains that the goal of Apple is to create a “wireless future,” and PowerbyProxi will indeed help with that, saying it is a great addition to the Apple team:
“The tech giant released the news on Wednesday, with senior vice president of hardware engineer Dan Riccio saying the “team will be a great addition as Apple works to create a wireless future”.
“We want to bring truly effortless charging to more places and more customers around the world,” he said.”
Fady Mishriki is the founder of PowerbyProxi, and he said that the company is “thrilled to join Apple,” adding that both companies see the same future, and have the same values.
“The team and I are thrilled to join Apple. There is tremendous alignment with our values, and we are excited to continue our growth in Auckland and contribute to the great innovation in wireless charging coming out of New Zealand,” Mishriki said.”
While Apple has confirmed the acquisition of PowerbyProxi, it is unknown just how much the company paid. It is also unknown just how the PowerbyProxi team will integrate with the Apple team moving forward.
Still, the acquisition will surely help Apple in its efforts to reach that sought-after wireless future.