The Apple Watch Series 3 was announced back in September and went on sale soon after. For one analyst, the newest wearable from Apple is a pretty big success.
According to an analyst note sent out by Daniel Ives for GBH Insights, the Apple Watch Series 3 is already seeing “significant momentum” among consumers, and that the newest model is probably the first smartwatch for many owners. Specifically, according to the note, Ives estimates that up to 70 percent of Apple Watch Series 3 owners did not own a Series 2, or even a Series 1 before their purchase of the newest model.
“The Apple Watch Series 3 is gaining “significant momentum,” according to Daniel Ives, head of technology research at GBH Insights, previously a well-known analyst at FBR Capital Markets.
Ives checked at Apple Stores and took surveys, and found that 70 percent of Apple Watch Series 3 buyers did not own the Series 1 or Series 2 product.”
Unfortunately it doesn’t say whether or not those same surveyed customers were upgrading from the original Apple Watch, which could certainly be a worthwhile statistic to consider.
And while that number of first-time buyers is significant, it also shows that Apple was able to nab upwards of 30 percent of Series 1 and Series 2 owners, convincing them that the Apple Watch Series 3 was a worthwhile upgrade. According to Ives, “This data point speaks to our belief that the Apple Watch Series 3 could be a ‘game changer’ release for Cupertino to open up this wearables category for the coming years.”
Ives’s research indicates that upwards of 80 percent of respondents to the survey indicated that the LTE connectivity built into the Apple Watch Series 3 with LTE was one of the primary reasons to upgrade to the new wearable.
If you picked up an Apple Watch Series 3 (with or without LTE), which model did you go with? And did you own an Apple Watch beforehand? Which model did you upgrade from?
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