Data gathered by the Consumer Intelligence Research Partners (CIRP) suggests that the iPhone 8 and 8 Plus combined only accounted for 16% of all iPhone sales in the previous quarter. In comparison, the iPhone 7 and 7 Plus accounted for 58% of the sales in the same period.
This goes to show that the demand for the new iPhones is not as great as expected. This, however, is not all that surprising given that the focus is firmly set on the iPhone X, which will be officially available on the 3rd of November with pre-orders going live this Friday.
The data reveals that customers have gone with older iPhone models, especially the iPhone 7/Plus which have received a significant price cut following the announcement of the iPhone 8/Plus in September.
The study says “Both the newly reduced-price iPhone 7 and 7 Plus and older iPhone models continue to see strong demand. The 7 and 7 Plus account for 58% of sales in the quarter, much higher than the 35% for the then year-old iPhone 6S and 6S Plus in September 2016.”
The study is based on 500 customers who purchased an iPhone in the U.S. last quarter. This means that the data doesn’t take global numbers or the larger trend into account.
But this is a good metric to go by, especially given the lukewarm response received by the iPhone 8/Plus on launch day. The iPhone X is expected to see a much better response from the customers when it reaches stores next week.
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