Facebook has acquired popular teen based polling app tbh in a bid to increase its social media presence. tbh is currently available in select states in the U.S. and has already seen a billion polls go up since it went live a couple of months ago. The app has struck a chord with the teens and the creators peg it as an app that can increase positivity among the youth.
Polls are created by the app and include questions like “most likely to be a poet”, “who has the best smile”, and so on. The app will pick four names from your contacts as options. Those with the most votes receive the results as a compliment, which is a form of in-app rewards. The app has been number one among free apps on the App Store for two weeks, and has been in the top 10 for several weeks.
It’s not clear as to how much the deal is worth, although it is being said that Facebook paid less than a $100 million for this acquisition, and will not require regulatory approval. Facebook will apparently keep the app independent, although the creators will join Facebook’s HQ as employees with company emails. This is slightly different compared to the WhatsApp and Instagram acquisition, as the companies continue to run independently with separate offices and emails.
Speaking on the acquisition, the tbh team said – “When we met with Facebook, we realized that we shared many of the same core values about connecting people through positive interactions. Most of all, we were compelled by the ways they could help us realize our vision and bring it to more people.”
Facebook’s approach towards tbh has been slightly unconventional. At a time when we’re seeing multiple unique features from rival apps being cloned by Facebook, the fact that it is investing in a pretty basic teen-based polling app has taken many by surprise.
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