Facebook Rolls Out Alternative ‘Explore Feed’ to Boost Discovery

Facebook recently launched a way to order food from inside the app, and now the company is back with another change — all in the name of keeping users in the app for longer periods of time.

As confirmed and reported by TechCrunch, Facebook is now in the process of rolling out its “Explore Feed” to all of its users, both on the mobile app and on the desktop experience. Up until recently the Explore Feed has only been available for a minority of Facebook’s millions of users, but that changes beginning today.

“We are beginning to roll out a complementary feed of popular articles, videos, and photos, automatically customized for each person based on content that might be interesting to them,” the Facebook spokesperson said. “We’ve heard from people that they want an easy way to explore relevant content from Pages they haven’t connected with yet.”

For folks that stick to the mobile experience while using Facebook, the Explore Feed is under the “Explore” tab, which can be found by tapping on the hamburger menu icon at the bottom of the app. For desktop users, the Explore Feed is in the sidebar, and can be accessed by clicking the “See More” option and then clicking on “Explore.”

The general idea of the Explore Feed is to branch out from the standard News Feed, where one might see content from their liked pages and content, as well as whatever stuff friends, family, and acquaintances are putting up. With the Explore Feed, Facebook will populate content from pages and companies that a user might not see in their general browsing of the News Feed.

Basically, it’s meant as a way to discover more content on Facebook.

This is content that you may have liked in the past, but isn’t populated in your News Feed anymore. It is also content that is popular amongst your contacts list, too. It’s meant to dredge up content that you might be interested in, which ultimately means you’re staying longer in the social network’s reach.

Facebook is rolling out the Explore Tab for all users beginning today. As is par for the course with these sorts of updates, if you don’t see the new Explore Feed just yet, keep an eye out for it, as it should populate soon.

What do you think of Facebook’s newest addition?

[via TechCrunch]

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