It has never been a secret that Facebook wants you to stick around longer, even if you already spend an inordinate amount of time visiting the social network.
In an effort to do that, we have already seen that Facebook can build things into the platform like ordering food, which reduces the need to visit another site. And now, another service aims to do the same thing. As reported by VentureBeat, Facebook is teaming up with ticket sales company SeatGeek to offer access to sporting events.
To make these types of deals work, promotions need to be in place. And as it stands right now, the first company to sign up is the United States Major League Soccer (MLS) team, Sporting Kansas City. A facebook user just needs to have the SeatGeek ticketing option switched on. If it is and they open a sporting event’s page, a pop-up the types of tickets that are still available for that event.
Once you’ve chosen what type of ticket you want, and how many you need, you will complete the process through Facebook itself. If you would prefer to get the tickets from SeatGeek directly, there’s an option to do that, too.
Technically speaking, Facebook already supports ticket sales from Ticketmaster and Eventbrite, but in those cases a customer still needs to go to either company’s website to complete the process. With this new partnership, Facebook wants to make sure that users don’t have to leave Facebook if they don’t want to.
Are these additions to Facebook, which are meant to keep you in the app longer, beneficial to you?