Apple’s iPhone X will be available for pre-order on October 27 and goes up for pre-order on November 3. So research firm RBC Capital Markets carried out a survey to find out the interest in Apple’s new iPhone.
According to the survey, a large percentage of users (28 percent) are waiting to buy iPhone X, whereas 20% intend to buy iPhone 8 Plus, and 18% plan to buy iPhone 8.
The remaining 35 percent plan to purchase older models like the iPhone 7 Plus, iPhone 7, iPhone 6s, iPhone 6s Plus, and iPhone SE.
According to the survey, out of the users interested in buying a new iPhone, 43 percent of the users plan to buy iPhone X, 32 percent plan to buy iPhone 8 Plus, and the remaining 25 percent plan to buy iPhone 8.
Interestingly, users who plan to buy iPhone X, a majority of the users (57 percent) plan to buy the top-end 256GB iPhone X, which costs $1,149 or $56.16 per month via Apple’s iPhone Upgrade program, and the remaining 43 percent plan to buy the 64GB iPhone X, which costs $999 or $49.91.
Last year, 50 percent of iPhone 7 users survey planned to buy the 128GB. iPhone 7 was available in 32GB and 256GB. RBC Capital Markets analyst expects a majority of the users who had opted for mid-tier storage would opt for the higher tier since Apple has removed the middle-tier this year.
The wireless charging feature was the most attractive feature of the iPhone X, according to 46% of the users who responded to the survey, followed by Face ID with 26% of the responded selecting it as the most attractive feature of the iPhone X.
The research firm is quite bullish on Apple’s stock and has a target price of $180 as it expects strong demand for iPhone X, which in turn will increase the average selling price for iPhone.
Are you waiting to buy iPhone X? If so, which storage option do you plan to buy? Let us know in the comments below.
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