iOS 11.2 Will Allow Developers to Offer App Subscriptions at Discounted Introductory Prices

Starting with iOS 11.2, developers will be able to set an introductory pricing for their auto-renewable subscriptions. This way, developers would be able to lure in new subscribers at a lower price initially after which they will be charged at the normal rate.

Apple mentioned this change in iOS 11.2 beta 2 release notes, but its likely that the company will also make this option available to developers for tvOS 11.2.

Introductory Pricing for Auto-Renewable Subscriptions

Soon, you’ll be able to offer new customers a discounted introductory price for your auto- renewable subscriptions on the App Store. iOS 11.2 introduces new classes (SKProductDiscount and SKProductSubscriptionPeriod) and new properties on SKProduct (subscriptionPeriod and introductoryPrice) to provide details on the introductory pricing and billing period you’ve selected for your auto-renewable subscriptions. You can use these new API additions to localize and display information about introductory pricing to your users. You’ll be able to configure introductory pricing on your in-app purchase page in iTunes Connect soon.

As of now, developers are only able to offer a free trial for their subscription-based apps or service. Post the release of iOS 11.2 though, they can charge users a small amount if they wish to.

Apple debuted iOS 11 earlier this year with a revamped App Store. The company made a number of changes to the store and started enforcing some of its rules and regulations more strictly. With this small change, the company is further building on the revamped App Store to offer a better experience to end users.

[Via The Verge]

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