As per research and analytics firm Canalys, the iPhone 7 managed to outsell the iPhone 8 in Q3 2017. Even worse, the iPhone 8 did not even make it to the list of the top 5 selling smartphones across the world. That crowned remained with the iPhone 7 with shipments reaching 13 million units.
Surprisingly, the iPhone 6s came in second with shipments of 7.9 million. Samsung grabbed the third spot with its Galaxy J2 Prime which shipped 7.8 million. The fourth and fifth place were occupied by Oppo’s A57 and R11 with shipments of 7.8 million and 7.2 million units. As for the iPhone 8, its shipments reached 11.8 million units but that is the total cumulative shipment of the iPhone 8 and iPhone 8 Plus combined. The iPhone 8 Plus was more popular of the two handsets with its shipments reaching 6.3 million units.
Overall, Apple shipped 46.7 million smartphones in Q3 2017 thanks to an uptick in shipments of older devices like the iPhone SE and iPhone 6s. This means that the company’s smartphone shipments increased by 2.6 percent on a YoY basis.
“Shipments of older devices, such as the iPhone 6s and SE, saw an uptick in Q3,” said Ben Stanton. “The iPhone 7 also shipped strongly after its price cut in September. Apple grew in Q3, but it was these older, cheaper models that propped up total iPhone shipments. Apple is clearly making a portfolio play here. With the launch of the iPhone X, it now has five tiers of iPhone and delivers iOS at more price bands than ever before. This is a new strategy for Apple. It is aggressively defending its market share, but it will not compromise its rigid margin structure to do so.”
Samsung shipped 82.8 million smartphones during the same timeframes thanks to its new Galaxy Note 8 whose shipments reached 4.4 million units. The low-end Galaxy J2 also did fairly well in India and Middle East countries. Thanks to discounts, Samsung also shipped 10.8 million units of the Galaxy S8 in major markets of the world.
Huawei, Oppo, and Xiaomi sipped 39.1 million, 30 million, and 28 million smartphones, respectively. Xiaomi made a strong comeback in the smartphone market and posted an impressive growth of 86.9 percent to grab 7.4 percent of the market share.
The poor showing of the iPhone 8 can be attributed to customers holding out for the iPhone X. Plus, the handset launched towards the end of September so it was on sale for just over a week. Considering that, the handset’s shipment numbers are not that bad. The Q4 2017 shipment numbers for Apple should look considerably different now that the iPhone X is on sale. With carriers and retailers probably discounting the iPhone 8 for the upcoming holiday season, sales of Apple’s 2017 iPhone lineup should pick up speed in Q4 2017.