Jony Ive Talks About the iPhone X and Apple’s New Campus


Apple’s design chief, Jony Ive, sat down with Wallpaper* to discuss Apple’s newest designs: The iPhone X and their brand new spaceship campus.

The publication dove into the biggest projects from Apple at this point, one that will work as the face of hardware and software for customers across the globe, and the other, admittedly much larger in size, that will give Apple room to design what’s next.

Ive, understandably, is excited about the new spaceship campus. Interestingly enough, Ive describes the giant space as one that can be configured to meet needs on a demand basis. So if a team that was previously disconnected needs to work with another, the building can make that happen with key changes in place. Ive says the complex is designed to be reconfigurable and flexible.

If designers want smaller spaces, the building can accommodate that. We’ve seen the open floor plan in the past, and we’ve heard that some designers may not have been a fan of that aspect, but it sounds like the complex can be changed when it needs to be, broadening spaces or shrinking them down.

“And criticism of the building’s hunkering insularity seems to misunderstand what it is there to do. It is a building about process. And Ive is clear that for his design studio as for all Apple employees, it will mean a new way of working. ‘That’s one of the things that I am absurdly excited about. At the moment, there are a number of physically really disconnected design studios, and now we can share the same studio. We can have industrial designers sat next to a font designer, sat next to a sound designer, who is sat next to a motion graphics expert, who is sat next to colour designer, who is sat next to somebody who is developing objects in soft materials. And adjacent to every set of closed offices there is a very large open area of collaboration. It’s not just a corridor; these are large spaces that are repeated all the way around the building.’

Meanwhile, talking about the iPhone X, Ive’s excitement for Apple’s new flagship smartphone is just as apparent as it is for the campus itself. As Apple was more than willing to talk about with the announcement of the iPhone X, they bill this design as one that’s meant to meld into the background. And Ive certainly sees it that way, saying that the iPhone X is meant to bring software to the forefront, and, essentially, get out of the way.

“What I think is remarkable about the iPhone X is that its functionality is so determined by software. And because of the fluid nature of software, this product is going to change and evolve. In 12 months’ time, this object will be able to do things that it can’t now. I think that is extraordinary. I think we will look back on it and see it as a very significant point in terms of the products we have been developing.”

The full interview can be found through the source link below and it’s certainly worth checking out.

[via Wallpaper*]

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