While Amazon’s sole purpose is to sell things to people, sometimes it just feels like it’s necessary not to sell some things.
That situation happened back in 2015, when Amazon opted out of selling Apple’s set-top box, the Apple TV. At the time, the company said that it was putting a lot of focus on Prime Video, and that Prime Video was a go-to part of Amazon’s stable of content for consumers, and offering devices that didn’t also offer access to Prime Video wouldn’t fly any longer. So, as a result, it pulled listings for not only the Apple TV, but also Google’s own streaming offerings, the Chromecast (and the Chromecast Ultra, eventually).
But that is finally changing, according to a report from CNET, Amazon will begin selling the Apple TV and Chromecast and Chromecast Ultra beginning today, December 14. According to a source speaking to the publication, “I can confirm that we are assorting Apple TV and Chromecast,” which means the devices will go on sale here shortly.
At the time of publication, each device is not officially available to buy just yet. There are landing pages for each, though, starting with the fourth-generation Apple TV, going into the Apple TV 4K with 32GB of storage and the Apple TV 4K with 64GB of storage. In each case, the item is listed as unavailable, but as soon as Amazon updates its end and populates stock, that should change and you should be able to buy an Apple TV from Amazon again.
It is certainly an interesting move on Amazon’s part to pull the set-top boxes to begin with, but also not surprising that they are returning to the digital storefront now that Prime Video is available on the Apple TV.