Apple Got Its Own Color Management Team to Work on the iPhone X’s 5.8-Inch OLED Display

Before the iPhone X launched, Samsung’s OLED panels used on the Galaxy S8 and Galaxy Note 8 were the best in the market. Apple, however, despite sourcing the OLED panel from Samsung itself managed to set a new benchmark with the iPhone X’s 5.8-inch OLED display.

Now, Apple’s VP of Product Marketing, Greg Joswiak, has revealed how the company managed to further improve the OLED panel used on the iPhone X. To improve the OLED panel, Apple got its own color-management team to calibrate the display to ensure the panel was accurate as possible. Apple also did a lot of work at the subpixel level to ensure the OLED panels displayed really crisp lines.

“The color accuracy is incredible; that’s one of those things that OLED didn’t knock out,” said Greg Joswiak, vice president of product marketing for Apple. “The colors had been wrong, oversaturated.”

“We had to do a lot of engineering to come up with panels that were better,” said Joswiak.

Joswiak also revealed that the Super Retina team at Apple developed a unique folding-panel design in which they could stack the circuits as close as possible to get the OLED panel to be as close to the cover glass as possible. It is these improvements from Apple that have led to the 5.8-inch OLED panel on the iPhone X look downright stunning.

What do you think about the iPhone X’s display? Do you think it has the best smartphone display on the market right now?

[Via Tom’s Guide]