Apple Looking to Launch Even Cheaper 9.7-Inch iPad in 2018

After launching the $329 9.7-inch iPad this year, Apple is reportedly considering launching an even cheaper variant of the tablet next year. The report comes from DigiTimes so do take this with a pinch of salt.

The report states that Apple is looking into launching an updated version of the 9.7-inch iPad this year with a $70 lower price tag than the existing model. With the lower $259 price tag, Apple would be looking to attract even more consumers and hope to continue shipping 10 million tablets per quarter.

Apple is considering a new inexpensive 9.7-inch iPad priced at around US$259 for 2018, according to sources from related upstream suppliers, which added that the device should be able to attract more demand from price-oriented consumers, allowing Apple to maintain its present 10 million-unit tablet shipments a quarter.

Apple is expected to launch this new iPad in the second quarter of 2018, and it hopes to attract customers from the industrial and service sectors as well with the lower price tag of the device.

Compal Electronics would be producing the new iPad for Apple, with Compeq and Unitech Printed Circuit Board printing the PCBs for it.

The launch of the $329 iPad and the 10.5-inch iPad Pro this year led to an increase in iPad shipments this year and Apple is likely looking to continue that trend next year as well. A cheaper iPad would definitely lead to a further uptick in iPad sales especially since unlike other tablets, the iPad offers more bang for its buck.

[Via DigiTimes]

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