The latest research conducted by IHS Markit points to the iPhone X already making up for over 2 percent of the total active installed base of iPhone users within three weeks of the launch of the device.
As per the research, the iPhone X adoption rate was the highest in developed countries like Singapore, Denmark, and Japan. The adoption rate of the handset was also higher in countries where the Plus variant of the iPhone has usually done well. This is because iPhone users in these countries have traditionally shown more interest in phones with a bigger display and a dual-camera setup.
Despite initial supply woes, the iPhone X adoption rate during its initial week was better than that of the iPhone 8 and iPhone 7 Plus in the United States.
In the US, iPhone X adoption after three weeks matched the adoption of iPhone 8 Plus and beat early adoption levels for both the iPhone 8 and 7 Plus. Only the iPhone 7 model had greater initial success. In Japan, initial iPhone X adoption was as good as or better than any recent iPhone launch, and matched the level of the iPhone 7.
IHS Markit analysts also expect Apple to ship 88.8 million iPhones in Q4 2017 which if true would turn out to be the highest ever by the company. If Apple ends up shipping 88.8 million iPhones in Q4 2017 out of which 31 million units are that of the iPhone X, it could push the ASP (average selling price) to $700+. IHS Markit also predicts that Apple will see a rise in iPhone shipments on a YoY basis for the next four quarters.
Apple’s suppliers have managed to overcome the initial production woes surrounding the iPhone X which has led to an improvement in the availability of the device. When it first launched, the iPhone X had a shipping estimate of 4-5 weeks which has now dropped to only a week in the United States.
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