In a big announcement today, Apple is looking ahead and promising quite a bit for the economy in the United States, as well as for job creation.
Today, Apple officially announced several different initiatives, each of which is meant to boost the U.S. economy in one way or another. First, the company has confirmed a dedicated contribution of $350 billion over the course of the next five years to the economy. In addition to that, it is also pledging $5 billion in its advanced manufacturing fund.
“Apple today announced a new set of investments to build on its commitment to support the American economy and its workforce, concentrated in three areas where Apple has had the greatest impact on job creation: direct employment by Apple, spending and investment with Apple’s domestic suppliers and manufacturers, and fueling the fast-growing app economy which Apple created with iPhone and the App Store. Apple is already responsible for creating and supporting over 2 million jobs across the United States and expects to generate even more jobs as a result of the initiatives being announced today.”
Apple also announced that it will be opening a brand new campus in the future, but did not divulge where, or when, that might happen. That bit of news was related to job creation, which Apple says it will “create over 20,000 new jobs through hiring at existing campuses and opening a new one”, while also noting that it already employs 84,000 people in all 50 states.
“Apple is a success story that could only have happened in America, and we are proud to build on our long history of support for the US economy,” said Tim Cook, Apple’s CEO. “We believe deeply in the power of American ingenuity, and we are focusing our investments in areas where we can have a direct impact on job creation and job preparedness. We have a deep sense of responsibility to give back to our country and the people who help make our success possible.”
Finally, education will play a big role, especially gearing for an app-focused economy moving forward:
“To address the coding skills gap and help prepare more people for jobs in software development, Apple created a powerful yet easy-to-learn coding language called Swift, the free Swift Playgrounds app and a free curriculum, App Development with Swift, which are available to anyone and are already being used by millions of students at K-12 schools, summer camps and leading community colleges across the country. Over 100,000 students and teachers have also attended coding classes at Apple retail stores.”
It’s good to see a company as large as Apple focusing on the economy where it is based, and boosting job creation in the process. It’s interesting to get an announcement of a new campus in the mix, but it makes sense considering the job creation tilt. One has to wonder if Apple will open it in California or branch out.