Apple Launches ‘Apple Music for Artists’ as an Analytics Tool for Musicians

Apple Music is one of the most popular streaming services on the planet, already seeing millions of subscribers in its short time on the market.

For artists that release their music on the streaming platform, it might be nice to see how it all stacks up, without necessarily relying on information provided by labels. As such, Apple has seen fit to launch “Apple Music for Artists.” This new feature is built specifically for musicians, and Billboard was able to get a quick look at the new feature.

As it stands right now, Apple Music for Artists is only available for “a few thousand” artists, but the company apparently plans to launch the new analytics tool in a wide release sometime this spring.

The dashboard for the analytics tool provides an artist with a variety of knowledge graphs, including a chart that shows total plays, album and song purchases, spins, and more. Each artist will be able to look back at specific time periods, too, to see how their album or song was doing at a specific point in time.

“The easily navigable dashboard’s home page provides artists with their current number of plays, spins, song purchases and album purchases. The user can specify the time period ranging from the past 24 hours to the 2015 launch of Apple Music.

An Insights panel showcases key milestones via bullet points that highlight such information as all-time number of plays and purchases for specific songs or cumulatively. “

What’s more, the stats provided by the new tool will even let artists break down their listening demographics in specific ways, including age, sex, and see it all on a global map. Artists will also be able to glean information from tracks that Apple promotes in its curated playlists.

Our Take

Apple has to make Apple Music a nice place for artists to release music, and the company obviously sees some benefits from just simply offering millions of devices where Apple Music is available right out of the box. This new analytics tool is a nice bonus for artists, especially Indies, who want a more hands-on approach to the details of their listeners.

One key benefit will be that global map. This could help musicians and managers plan world tours, or, for Indies just getting off the ground, regional tours, based on where the artist’s music is being listened to the most.

[via Billboard]

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