Apple has just landed yet another high-profile project for its original content initiative, this one a new comedy series.
The Hollywood Reporter reports today that Apple has officially picked up a new comedy series that stars Kristen Wiig (Downsizigin, Bridesmaids), and is being produced by Reese Witherspoon. According to the report, the new series is based on the upcoming short story collection called “You Think It, I’ll Say It,” by Curtis Sittenfeld.
The upcoming series is being created for TV by Colleen McGuinness, who, previously, worked on popular shows including 30 Rock and Mercy, among others. Witherspoon’s production company, Hello Sunshine, will be handing the production credits behind-the-scenes.
This is another big deal for Apple, in terms of production and stars involved. It is also looking like Reese Witherspoon has a pretty solid relationship with the company, as this is the third project that she is tied to for Apple’s original content push. She has an upcoming morning show drama on the way, which she will co-star along with Jennifer Aniston. And her production banner has one more project underway at Apple as well.
As it stands right now, Apple has already secured several top-tier projects. It has a brand new series based on Steven Spielberg’s Amazing Stories. On top of that, to branch out its projects, Apple has already ordered to series a docuseries that will detail the most extravagant homes across the globe.
This news is hot on the heels of a report that Apple is currently in a bidding war with HBO over an upcoming Sci-Fi TV drama series from J.J. Abrams. The company is ready to come out swinging against the beset competition, including Netflix and Amazon, and landing this content is the only way it can do that. Of course, there’s no telling if any of these new shows are any good just yet, and Apple will certainly be looking to turn the table around on its original content as soon as it can if it wants to be perceived as a legitimate competitor in the streaming market.
[via The Hollywood Reporter]