A report from Counterpoint Research has revealed that the iPhone 7 Plus was the second best selling smartphone in China last year. Surprisingly, Apple was the only foreign brand that featured in the top 10, while the list dominated by Chinese manufacturers like Oppo, Vivo, and Huawei.
The Oppo R9 was the most popular smartphone in China last year, with a marketshare of 3%. This might not seem like much, but considering the amount of smartphones available in the region, even a small chunk of the marketshare translates to massive numbers. The iPhone 7 Plus had a marketshare of 2.8%, so the competition was pretty much neck and neck.
Apple is currently the No. 4 smartphone brand in China, although the company could see a change in fortunes when numbers from the iPhone 8 and iPhone X sales are published eventually. Apple is expected to publish details on the holiday quarter sales by the 1st of February, so we won’t have to wait long to see how the two 2017 flagships performed for the company.
Apple focuses heavily on the Chinese markets, much like any other global brand. However, the Chinese market functions slightly differently compared to other countries. Cost effective and feature rich phones are massively popular, and for Apple to make its way to the top 5 in the region is indeed commendable.
If the 2016 flagship is any indication, it goes without saying that the iPhone X would also see impressive numbers in the region, although the phone was hard to come by initially owing to supply issues.
[Via Counterpoint Research]