Survey Data Claims iPhone X Accounted for 20 Percent of Total iPhone Sales in the United States in Q4 2017

iPhone X back

As per the latest data shared by research firm CIRP based on its latest poll, the iPhone 8, iPhone 8 Plus, and the iPhone X accounted for 61 percent of total iPhone sales in the United States in Q4 2017. Out of this, the iPhone X accounted for about 20 percent of the total iPhone sales.

This essentially translates into Apple selling 1 iPhone X unit for every 5 iPhone sold. While this might not sound that impressive considering the hype surrounding the device, one must remember that the iPhone X went on sale in early November and was in short supply for the first couple of weeks after its launch. The delayed launched and short supply have definitely affected the overall sales of the device, though the figures are still impressive. The iPhone 8 did slightly better than the iPhone X and accounted for 24 percent of the total sales, while the iPhone 8 Plus came in at 17 percent.

The data is based on a survey conducted by CIRP across 500 consumers who purchased an iPhone during the holiday quarter. While a survey comprising of 500 participants is not a particularly large number, it still gives us a general idea of consumer preference.

Overall, the 2017 iPhones accounted for 61 percent of the total iPhone sales in Q4 2017. This is lower than the 72 percent of sales accounted by the iPhone 7 and iPhone 7 Plus in the same quarter in 2016. However, the decline can be attributed to the staggered launch of the three handsets, with most consumers putting their iPhone purchase on hold until the iPhone X launched in early November — five weeks after the iPhone 8 first went on sale.

Our Take

Interestingly, the data shows that the iPhone SE also made a fair contribution to the overall iPhone sales in Q4 2017 despite its age and small form factor. If anything, it then makes sense for Apple to release an updated iPhone SE 2 this year with faster internals, wireless charging, and an improved camera as pointed by the rumors.

As for the iPhone X, it seems to have sold in impressive numbers in the United States despite its high price, late release date, and limited availability. However, analysts are still likely going to be disappointed by the numbers because the phone does not seem to have performed as well as their expectations.