Apple Pay is Expanding to Brazil ‘Soon’

Back in March, Apple Pay was rumored to launch in a variety of countries, including Japan and Brazil, sometime soon.

And while that turned out to be true for Japan, customers in Brazil are still waiting for Apple’s mobile payment option to launch in the country. That wait is going to come to an end soon, though, according to Apple’s CEO, Tim Cook. During the company’s conference call to discuss the company’s latest quarterly earnings, Cook confirmed that Apple Pay would be launching in Brazil later this year.

Unfortunately, but not surprisingly, Cook would not comment exactly when that would happen, but at least the CEO is confirming the feature will be available “soon”.

And, as such, there are plenty of questions that remain unanswered. Which banks in Brazil will support Apple Pay, or if the mobile payment option will launch with a card-exclusivity in the region, like with American Express or another provider.

The earnings call did also confirm that Apple Pay is available at over 50 percent of all retail locations in the United States, and that the mobile payment option’s footprint grew by over 50% year-over-year.

Our Take

Hearing that Brazil will be an Apple Pay market soon is good news, especially for those in the region who have been waiting to use the mobile payment option. The wait has been especially long, considering the first rumors cropped up almost two years ago. Still, better late than never, as long as it has plenty of support from retailers and banking establishment in the area.