Instagram’s new algorithm has found quite a few haters. Using machine learning, Instagram now shows content which it believes you will find more interesting instead of showing your timeline in a chronological order. Worse, the company does not even option an offer to revert this change which has not gone well with many of its users.
And these users are now flocking to Vero, a photo-sharing social network free from ads. The app has become incredibly popular over the last week and has climbed to the top of the free apps list in the U.S. App Store. It has also managed to add over 500,000 users in the United States alone which has led to its servers crashing under the load. The company has apologized to its users for the inconvenience caused and confirms that it is scaling its servers to meet the additional demand.
We apologize for the late update.
We are scaling our servers to meet the increasing demand.
We appreciate your continued patience while we work to restore service.
— Vero (@verotruesocial) February 26, 2018
Vero was first released in late 2015 but it is only now that it has soared in popularity. This is largely due to many Instagrammers being frustrated with its new algorithm that has led them to look elsewhere.
This data is not shared with any third-party or advertises as Vero currently lacks any kind of ads. The app does not make any money in the short term, but in the long term, it plans to introduce a yearly subscription method which would cost users a few dollars every year.
It is interesting to see people flock to Vero after ditching Instagram. However, unless a significant number of people continue using Vero for a long period of time, its unlikely to have any impact on Instagram. Plus, let’s not forget that Vero is currently free to use and many users will likely end up abandoning it once it starts charging a yearly subscription fee.