The iPhone X is an expensive smartphone, but Apple tried to balance that with the iPhone 8 lineup, and still offering older models with cheaper price tags (that would be updated to iOS 11, too).
But, despite the fact that Apple’s latest quarterly earnings call revealed the company had a massive quarter, the word on the street is that Apple still missed expectations with the iPhone X. As a result, it may be moving to shift some things around, and refocus on getting more people on an iPhone by offering three different options at three different price points.
In a report published today by Bloomberg, that goal is given some time in the light. The report echoes previous rumors, stating that Apple will be launching three new iPhones this year: One that will be the “largest iPhone ever” (and may have had its display and digitizer leaked), one that will be an upgrade of the current iPhone X, and one that will be a “less expensive model” that still shares some of the flagship model’s “key features”.
This year, Apple may be going out of its way to offer more options to consumers, trying to appeal to more people all at once:
“With the new lineup, Apple wants to appeal to the growing number of consumers who crave the multitasking attributes of so-called phablets while also catering to those looking for a more affordable version of the iPhone X, according to people familiar with the products.”
The report indicates that plans could change before the devices are unveiled later this year in the fall, and the information was gathered by anonymous sources.
As far as the devices, the biggest iPhone ever is said to feature a 6.5-inch display, and it could boast a resolution of 1242 x 2688. It will be about as sharp as the one that’s available in the iPhone X right now, and it will be an OLED panel as well.
All three of the new iPhone models will have an edge-to-edge design, which Apple introduced with the iPhone X last year. All of the new models will also feature the biometric security measure known as Face ID, which is possible via the TrueDepth camera system that is housed in the notch design.
Interestingly, the report indicates that Apple was initially trying to get a gold color option for the iPhone X last year, but scrapped plans because of “production problems”. Now, Apple is still working towards that goal and may introduce the color option with the iPhone X’s successor, and also offer the new color option for the larger “iPhone X Plus” as well. But, “Apple may ultimately decide not to proceed with the color”, so maybe keep expectations in check for now.
The report also says that the new devices will be running new software, “probably called iOS 12” and that Apple has currently codenamed “Peace”. This new software will include even better augmented reality (AR) features, boast better integration with Apple’s digital personal assistant Siri, and the ability to use Apple’s Animoji within the FaceTime app.
Apple will also bring the must-have features of the iPhone X, like the edge-to-edge display and Face ID, to the cheaper iPhone model later this year:
“Apple’s decision to also build a cheaper phone is an acknowledgment that the current entry-level 8 models too closely resemble the iPhone 6 introduced back in 2014. With their thick bezels and lack of edge-to-edge screens, they seem dated next to the iPhone X and the latest Samsung devices. The new lower-cost model will feature the same edge-to-edge screen as the iPhone X as well as Face ID instead of a fingerprint sensor.”
As mentioned in previous rumors, the cheaper iPhone model will be using an LCD panel, and won’t be adopting the OLED displays used in the iPhone X and newer, bigger model.
The more expensive iPhones will surely go over well for Apple, just like the iPhone X did despite being introduced at $999 last year. Still, the most exciting news about this might be the “cheap iPhone” that Apple is planning, which, up to this point, has been billed as a smartphone with a 6.1-inch LCD display. That’s because Apple will be taking a different tactic this time around than it did with the iPhone 5c all those years ago. Now, Apple will be offering the must-have features like the bezel-less design and Face ID, but tuning back the hardware to offer a cheaper price point but not skimping on the features.