Ever since Facebook introduced Stories in Instagram, Snapchat has seen its user base decline rapidly. This was made worse by the company’s app which made content discovery a challenge. To solve these issues, Snapchat released a revamped version of their app in late November last year.
The revamped Snapchat app was slated to help Snap reclaim its lost user base, attract new ones, and improve discoverability. Sadly though, the redesign has led to a massive backfire from Snapchat fans. The new update has a confusing UI, and it has even worse UX than the previous version of the app.
You can understand just how bad the redesigned app is, from the fact that the petition for Snapchat to roll back the older design has garnered over 1 million signatures. Sadly though, Snap’s CEO Evan Spiegel has confirmed that the redesigned Snapchat app is here to stay. Given how big of a revamp Snapchat has received, it is understandable that some users are struggling to get accustomed to it. This is the case with every single app whenever it receives a major design overhaul. However, it has now been over 1.5 months since the redesigned app was rolled out. And if people are still unable to get accustomed to it then it definitely points to an issue with the design of the app.
Personally, I was never a big Snapchat user, though I’d still use the app every once in a while to share some snaps with my friends. Post the new update though, I have completely lost interest in Snapchat. And it is not that I have not gotten the hang of the new UI. As a beta tester, I got access to the new design last December itself but it has failed to impress me in any way. Content discovery still remains a big challenge in Snapchat — an area where Instagram shines.
What do you think about the new Snapchat redesign? Now that the company’s CEO has confirmed that it is here to stay, are you going to ditch Snapchat in frustration? Or are you going to continue using it unless you start liking it?
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