Apple’s head of services, Eddy Cue, was on hand at this year’s SXSW event, and during his time on stage revealed that the company has acquired another company.
This time around it’s a company called Texture, which serves as a digital magazine service. TechCrunch reported that Cue had confirmed that Apple has indeed signed an agreement to acquire the entity, which will more than likely serve to bolster Apple News in some way or another.
Here is what Cue had to say on the matter:
“We’re excited Texture will join Apple, along with an impressive catalog of magazines from many of the world’s leading publishers,” said Eddy Cue, Apple’s senior vice president of Internet Software & Services, in a statement. “We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users.”
For those who might not know, Texture is a digital service that allows for users to read content from more than 200 of the leading magazines out there in the world. The service typically retails for $6.99 per month, and users can download magazines to read offline as well.
At the time of publication, the financial details were not known.
This is a solid acquisition on Apple’s part. Apple News is a solid resource for those who use it, and it will be interesting to see how Texture can add to the mix moving forward. It doesn’t sound like the service is going anywhere anytime soon, at least, so Texture subscribers shouldn’t lose access to their magazines.