Buying digital content usually means you might not get all the bonuses you could have if you went with a physical copy, and digital sales of music are certainly no different for the lion’s share of content.
About ten years ago, though, Apple wanted to change that with the special “iTunes LP” format, which would allow customers who bought digital music to get a plethora of content, including access to lyrics, videos, and even liner notes from the artists. Unfortunately, despite the fact that the feature has been around for quite some time, it looks like it might be seeing its final sunset soon.
According to a report today from Venture Beat, Apple is aiming to shut down its iTunes LP service beginning this month, and will subsequently pull the content from the iTunes Store throughout the rest of the year. Apple has reportedly already informed its partners that there will no longer be any support for iTunes LP moving forward, and the company will stop accepting submissions on April 1.
“‘Apple will no longer accept new submissions of iTunes LPS after March 2018,’ it wrote. ‘Existing LPs will be deprecated from the store during the remainder of 2018. Customers who have previously purchased an album containing an iTunes LP will still be able to download the additional content using iTunes Match.’”
The fact that Apple might be killing off this feature isn’t too surprising, considering the company has shifted its focus over to Apple Music. What’s more, iTunes LP didn’t have a lot of support, with less than 500 albums using the feature since its debut a decade ago.
Apple Music already has a lot of these features in place. The music streaming service supports lyrics (which can be hit-or-miss, honestly, in their accuracy), and artists can technically use Apple Music Connect to offer up insight on an album or single, and connect with the fans as well.
[via Venture Beat]