Apple Music touched the 30 million subscribers mark in September last year. The company has since added 8 million users taking the total number of subscribers beyond 38 million as of today. It is worth noting that the company has added 2 million in the past month alone.
The figure was disclosed by Eddy Cue, the VP of internet software and services at Apple. While speaking at the SXSW conference, Cue also mentioned that the company has acquired Texture, a company known for the distribution of digital magazines.
Cue remained positive about the growth of Apple Music and mentioned that there are nearly 2 billion customers out there willing to pay for streaming services, while Apple Music and Spotify are yet to breach the 100 million mark. Cue also managed to shut down rumors about a potential acquisition of Netflix, saying that Apple’s own content strategy is going strong with the company setting aside $1 billion for original programming.
The growth of Apple Music at such a rapid rate could be very concerning for Spotify which currently has 71 million paid subscribers. However, Spotify has an advantage over Apple Music with regards to overall users, thanks to its free version which allows ad-supported music playback even for non-paying customers. The company’s recent estimate suggests that nearly 159 million users access Spotify at least once a month.
Apple is surely going to give Spotify a run for its money in the streaming business, although it still has quite some distance to cover. Spotify, in the meanwhile, is on course to become a publicly traded company, which could open up more avenues for consumer generation.