Google Has Rebranded Android Wear to Wear OS

Google has had its Android Wear platform, the one for smartwatches, around for a while now, and the company has decided to go ahead and bring to the fore a brand new name change.

What has been hinted at recently is now officially official, as Google has just announced via a blog post that Android Wear is now officially known as Wear OS. The full name is Wear OS by Google, and the company says the new brand name is designed to showcase the fact that its smartwatch platform isn’t designed for just the Android operating system (as Android Wear might have suggested), but is instead “a wearables operating system for everyone”.

“As our technology and partnerships have evolved, so have our users. In 2017, one out of three new Android Wear watch owners also used an iPhone. So as the watch industry gears up for another Baselworld next week, we’re announcing a new name that better reflects our technology, vision, and most important of all—the people who wear our watches. We’re now Wear OS by Google, a wearables operating system for everyone.”

Google’s implementation of Wear OS is immediate, with this being the new brand for Android Wear from this point on. However, Google does note in its official announcement that it might take a week or so before you see Wear OS appear on your current smartwatch, and before the name gets reflected and updated in the official Android and iOS apps.

Our Take

Android Wear might not have necessarily told customers that it only worked with Android, but the new naming scheme certainly does indeed make it seem a lot more broad. And considering Android Wear has worked with iPhones since 2015, going brand in the name makes sense. Of course, it will be fun to see if Wear OS can actually compete against watchOS in the wearables space.

[via AndroidBeat; Google]