Being able to quickly share content that users see on a social network should be paramount to the platform, and now Instagram is getting on the fun, too.
As reported by TechCrunch recently, Instagram has confirmed that it is indeed working on a “regram” option within its app, which will let users quickly share content they see in the social network, as well as customize the content as they see fit. Up to this point if an Instagram user wanted to share a post, they would have to take a screenshot of that content and share it in their own Story or on their own feed. Using the Story feature meant a lot of customization options were present, but it was still limited in scope.
So now it appears that Instagram is testing the ability to directly “regram” content to their own followers, while also giving them the ability to customize that content in their own way. Instagram has confirmed they are working on the feature, saying that they routinely try out new features, but won’t confirm if the feature is already slated for a wide launch anytime soon.
Right now, Instagram is testing the feature with a small number of users.
“We’re always testing ways to make it easier to share any moment with friends on Instagram,” a spokesperson wrote.”
And here’s how it works, from the original report:
“Here’s how the feed post to Instagram Stories sharing feature works. You pick any public, permanent Instagram post and tap a button to embed it in your Story. You can tap to change the design to highlight or downplay the post’s author, move and resize it within your Story post, and add commentary or imagery using Instagram’s creative tools. When people view the story, they can tap on the post embed to bring up a “see post” button which opens the permanent feed post.”
Instagram users will be able to shut off the ability to have their own content re-shared by turning the option off in their own settings.
No word on when, or if, this feature will see the light of day for the wide user base.
Considering how popular so many different “re-gram” apps have been for Instagram, the fact that a first-party option will possibly be available soon is probably good news for users. It will be interesting to see how the feature plays out moving forward, especially with brands.