In his latest investor’s note, KGI Securities analyst Ming-Chi Kuo claims Apple will launch an even cheaper MacBook Air this year. In addition, he reiterated that Apple will also be launching new AirPods and a 6.1-inch iPhone this year.
This is the first time that Kuo has made claims of Apple launching a cheaper MacBook Air. He claims that this new MacBook Air with a lower price tag will launch in Q2, 2018. While he is light on the details in regards to improvements, Kuo notes that the launch of a cheaper MacBook Air will boost its shipments by 10-15 percent YoY. This will also benefit Apple’s supply chain partners like Quanta, Radiant, Catcher, and SZS.
Apple had last updated the 13-inch MacBook Air line back in June of last year with faster Broadwell chips from Intel. Apart from that, the company had bumped the minimum amount of RAM across the line to 8GB a few years ago. The Cupertino company has not made any other significant changes to its MacBook Air lineup in years, and given the position it now occupies in ApplesA lineup, that is unlikely to change. I’d only expect Apple to announce a price cut for the 13-inch MacBook Air and maybe throw in a processor refresh while at it.
Given that the new MacBook Air will come with a lower price tag, Apple is unlikely to give it a major refresh in terms of specs, design, or even the display which has long been criticised for its poor viewing angles.
A Q2 unveiling potentially means that we will see Apple announce the new cheaper MacBook Air at WWDC 2018. Given that it is expected to come with minor improvements, if any, the unveiling is unlikely to steal the show from Apple’s major software announcements at the event.
Kuo has already previously talked about Apple launching a new 6.1-inch iPhone. This cheaper iPhone will be in addition to a 5.8-inch iPhone X successor and a 6.5-inch iPhone X Plus variant.
As for the new AirPods, they are expected to be sweat proof and feature a newer wireless chip for further improved performance and always-on ‘Hey Siri’ detection.