Apple Music Now Has 40 Million Subscribers

Apple Music has been tallying up paid subscribers on a regular basis ever since its debut, and now Apple can say it’s reached a pretty big milestone.

Apple’s content director, Steven Huon, based out of France, recently tweeted out that Apple Music now has 40 million subscribers. There isn’t much to the tweet at all, save for an image that has the 40 million mark, and Huon adding “Well!” along with the hashtag “#AppleMusic”. That is a pretty healthy jump from the start of just last month, when Apple’s Eddy Cue confirmed that Apple Music’s numbers had grown by two million in just a month, and now sat at 38 million.

Well, it looks like Apple Music as jumped up another couple million in less than a month’s time, if Huon’s numbers are correct.

Last month, while Cue was discussing Apple Music’s subscriber count, he also revealed that the music streaming service has around 8 million people utilizing free trials for the platform. There is no telling how many of that total will convert over to a paid subscriber once their trial ends, but it’s at least likely it will be a good chunk. And if these new numbers are any indicator, Apple Music’s growth will continue to skyrocket for the foreseeable future.

Apple recently upgraded Apple Music to better support and showcase music videos, with a dedicated section for music videos within the browse section of the service.

Our Take

Adding an additional two million subscribers in less than a month is pretty impressive, especially for a service that continues to add millions of paying customers on a regular basis. Still, Spotify isn’t going anywhere and still holds a gigantic lead on Apple. It will be fun to watch as Apple Music’s numbers continue to increase, and see how this helps push Spotify to compete in new and exciting ways.

[via AppleInisder; @StevenHuon]

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