The whole Cambridge Analytica scandal has put the focus on Facebook and how it values the data of its users. Apple’s CEO Tim Cook openly criticised Facebook and Mark Zuckerberg for the data breach and called for well-crafted regulations to prevent such things from happening in the future. Facebook’s CEO Mark Zuckerberg was quick to take a shot back at Apple and said that the whole argument of the company not caring about its customers and their data because they don’t pay for the service is “extremely glib”.
Now, Facebook’s COO Sheryl Sandberg has again reinstated the fact that the social network giant does not sell or give away the data of its users. However, she does make it clear in her interview with Today that the entire model of Facebook is based on sharing data with advertisers. And if a Facebook user is not comfortable with their data being shared with third-party advertisers, their only other option is to pay for the social networking service.
If Facebook users don’t like its ad-based model, the only other option would be to have users pay for the service so they could keep their data to themselves. As Sandberg told Today: “Our service depends on your data, [so] we don’t have an opt-out at the highest level. That would be a paid product.”
This does not translate into Facebook mulling an option of launching a paid service. It is just a statement from the company’s COO. However, one wonders if post the Cambridge Analytica scandal, Facebook users would be interested in paying for the service on a monthly basis to ensure their data is kept secure and not shared with advertisers.[Via Fast Company]