Instagram, one of the largest social networks out there, has decided to call it quits on its official Apple Watch app.
The news was first reported by French site iPhoneAddict, with a statement provided by the app as to why it has decided to call it quits on its wearables app. According to the company, which is owned by Facebook, the Instagram Apple Watch app was put together with the watchOS 1 SDK, which Apple has made obsolete as of April 1. So, instead of rebuilding the app based on current SDK parameters, Instagram has decided to end support altogether.
Here is Instagram’s statement, translated from the original report:
“The Instagram app for Apple Watch will no longer be available as a stand-alone experience once users upgrade to Instagram version 39 on iOS, released on April 2, 2018. We are committed to providing users with the best possible experience. experience with their Apple products and we will continue to explore ways to achieve this on all platforms. Users with an Apple Watch will continue to enjoy a great Instagram experience through various rich and varied notifications.”
The Instagram Apple Watch app has been available since 2015, showing support for Apple’s smartwatch basically right out of the gate. Apple Watch owners could use the app to like photos that were visible on their timeline.
This is not quite a trend, but Instagram is certainly not the only big company to abandon support for the Apple Watch. Adding to the list that already includes Amazon, eBay, Twitter, and Google Maps.
Perhaps it ins’t surprising that Instagram didn’t want to rebuild its app, but it’s still not great news for Instagram users who have been using the Apple Watch up to this point. Perhaps a third-party option will crop up in the future. If you own an Apple Watch, how often do you use apps directly on the wearable?