Despite the reported decline in iPhone X sales, it was the most popular handset in terms of sales in February 2018 surpassing the likes of Galaxy S8 and other budget offerings from Xiaomi and Huawei across the world. Apple, in fact, dominated the list and occupied the top four position.
After the iPhone X, the iPhone 8 was the second-best selling smartphone in February 2018. This was followed by the iPhone 7 taking the third position and the iPhone 8 Plus coming in fourth. Xiaomi’s $120 Redmi 5A was the fifth-most popular smartphone in terms of sales in the month.
Samsung, the world’s largest smartphone OEM, took the sixth and seventh spot with the Galaxy S8 and Galaxy J7 Pro, respectively. The Galaxy S8 did well despite its age thanks to heavy price cuts from Samsung and operators ahead of the Galaxy S9 unveiling later in the month.
Despite the iPhone X being the highest-selling smartphone in terms of sales in February 2018, analysts believe it has fared poorly. Its lukewarm sales have also affected Apple suppliers who have had to readjust their earnings for the whole year due to a slowdown in iPhone sales.
One must remember that the iPhone X has a retail price tag of $999. Despite operator and retailer discounts, it is still an expensive smartphone by all means. And yet, the iPhone X was the highest-selling smartphone in February 2018. This clearly shows Apple’s pull among consumers, and how in spite of the smartphone industry focusing on budget and mid-range smartphones for growth, Apple is able to not just hold its own but dominate the smartphone industry with its iPhone lineup.[Via Counterpoint]