Apple is the Fourth Largest Smart Speaker Brand Following HomePod Launch

The rumors regarding Apple’s first smart speaker haven’t been great, painting a picture that suggests the device isn’t doing so well in the sales department.

But the latest numbers from Strategy Analytics suggest a different outcome, following the launch of the HomePod smart speaker earlier this year. Since the device’s launch, Apple has reportedly nabbed 6 percent of the smart speaker market. That obviously puts Apple well behind the leaders, Google and Amazon, but it’s surely not an insignificant market position considering it’s a brand new device, and it only launched a few months ago.

“According to the latest quarterly research from Strategy Analytics, global smart speaker shipments reached 9.2 million units in Q1 2018. Market leader Amazon is estimated to have shipped an impressive 4 million smart speakers during the quarter though its global market share has nearly halved from the same period last year. Google and Alibaba consolidated their number two and three rankings while Apple became the fourth largest smart speaker brand worldwide following the launch of the HomePod in February 2018. Strategy Analytics’ latest smart speaker report, “Global Smart Speaker Vendor & OS Shipment and Installed Base Market Share by Region: Q1 2018” provides detailed quarterly metrics for twenty smart speaker vendors and twelve voice operating systems.”

Looking at the numbers from the report, Amazon shipped 4 million Echo smart speakers (of which there are different variants), earning itself 43.6 percent of the total smart speaker market. Meanwhile, Google managed to ship 2.4 million smart speakers (again, there are variants and different price points), which means it secured 26.5 percent of the smart speaker market. Meanwhile, April, in fourth place, reportedly shipped 600,000 HomePod units (of which there is only one option), earning 6% of the smart speaker market.

The most impressive number is the collective. According to Strategy Analytics, the smart speaker market saw 9.2 million devices ship in just the first quarter of 2018.

Our Take

The fact that Apple is able to grab any meaningful percentage of the market, with having the HomePod be on sale for only a very short period of time is good news for the company itself. Of course, there is only room to improve, and if the rumors are true that Apple is working on a different HomePod variant, one that’s cheaper than the current $349 model, those percentage numbers are likely to increase quite a bit.

If you have a smart speaker, or smart speakers, in your home, how many do you have and from which brand? Do you mix-and-match? Or are you using one and sticking with it?

[via Strategy Analytics]

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