Apple Says it was ‘Risking Everything’ With Launch of iPhone in Renewed Damages Trial With Samsung


Apple and Samsung have been in and out of the courtroom, on opposite sides of the arguments, for years now, with the longstanding patent infringement case seemingly going on forever.

And now the two companies are back at it again with a renewed damages trial kicking off today. This is a retrial, in which it will be determined just how much, if anything, Samsung has to pay for infringing on a variety of Apple patents in years prior. Samsung was officially found guilty back in 2012, but it has taken six years, and growing lawyer fees, to determine just how much money Samsung should have to pay Apple as a result of that decision.

Apple has stated in the past that it believes the damages rewarded should be based on the full value of the iPhone, while Samsung continues to argue that it should only have to pay a lesser amount than the total value of the iPhone.

Yesterday the case saw 74 candidates get whittled down to just eight jurors that were determined to be unbiased. Today, opening statements were held, and part of that was Greg Joswiak, who stated that Apple was built upon a specific central theme of design, and that Apple’s co-founder and former CEO, Steve Jobs, built that philosophy of design into the very DNA of Apple.

Joswiak also added that, with the iPhone, the company was “risking everything” that was making the company successful back then. He added that Apple was “betting the company” on the success of the flagship smartphone:

There has been a lot of back-and-forth up to this point. As mentioned above, Samsung was found guilty of patent infringement back in 2012. At the time, Samsung was ordered to pay $1 billion to Apple, but that was later reduced to $584 million. It wouldn’t be until 2015 that Samsung actually agreed to pay that much, even as it worked to get the number reduced even further. Which is why the two companies are in a retrial right now, as it has been left up to Apple with the burden of proof to retain any amount of damages paid by Samsung.

As it stands right now, Apple is currently arguing for the full payout of $1 billion from Samsung.

Our Take

I’ll be happy when this court case is finally settled, one way or another. Apple is going to get some money in this, but I can’t help but think there’s no way it’ll get that $1 billion. But crazier things have happened.